What are cookies?
When you visit the Michaelis website, Michaelis receives and registers information from your browser in various ways. Among other things, cookies and pixel tags are used. Cookies are pieces of information that the Michaelis website sends to your computer while you visit our website. The cookies work together with so-called content on the website to record and remember information. For example, cookies are used to remember and process the items in your shopping basket.
You can choose to have your computer warn you each time a cookie is sent or to turn off all cookies. You can do this via the browser settings of your computer. Every browser is different, so check the help menu of your browser for information on how to get the desired settings.
If you choose to turn off the cookies, you can (in many cases) no longer use functions that increase the efficiency of our website. Also some of the services of Michaelis will no longer work optimally. You can also set your browser to notify you when a cookie is placed on your computer. Please note that the website requires certain cookies in order to be able to run.
Michaelis also works with third parties that use tracking techniques to support Michaelis's advertisements on the internet. These third parties collect non-personally identifiable information from visitors to the Michaelis website and interact with Michaelis messages on the internet (such as advertisements).
Cookies used on the site
Cookies that do not require permission
Cookies that are essential, also called 'strictly necessary' cookies, activate functions that allow you to use the website properly. They are only stored on your computer when you actually visit the website.
Cookies on this website that require permission
Cookies that are not absolutely legally essential to use this website nevertheless have important functions. Without these cookies, certain elements that make our website easy to use are no longer available. Settings, such as language choices, are no longer stored, so you will be asked again every time you open a new page. In addition, we no longer have a way to show you offers and other relevant information specifically tailored to you.
Strictly necessary cookies
These cookies are essential for the operation of the website and are used by Michaelis for technical purposes, for example to make it possible to complete and pay for an order. These are session cookies, which usually store information in the form of a session and are stored in the temporary memory of your browser. These are removed again when you close the web browser.
We use these cookies to make our website more user-friendly. In this way they ensure that we can store information that has been previously entered (such as user names, language choice, location, shopping basket). This distinguishes us from other visitors to the website, so that Michaelis can improve shopping experience. These are permanent cookies. They stay on your hard drive until they expire or until you remove them.
We keep the following information with these cookies:
- How long you are on our website;
- Which device you use (computer, tablet or mobile);
- Through which advertisements you have landed on our website;
- Which internet browser you use.
Marketing and retargeting cookies
With these cookies we look at which pages you have visited on our website. We use this information to place relevant Michaelis ads on other websites that you visit, such as Google or Facebook. Furthermore, we use these cookies to fulfill contractual obligations to third parties, for example to pay a partner if you make a purchase on our website via a link from their website. These are permanent cookies, which remain on your hard drive until they expire or you delete them. If you do not give permission to place these cookies, it is still possible that you see ads from us on other websites. However, this will not be based on your behavior.
First and Third Party cookies
Visual Web Optimizer
We have supplemented the code on our website with the functionality that ensures that IP addresses are collected on an anonymous basis. You can object to Google Analytics tracking as described above by clicking the "Disable Google Tracking" button at the bottom of this page. A cookie is placed that prevents a later collection of data when you visit the website (a so-called opt-out cookie); You can also prevent cookies from being stored with the relevant settings in your browser software as described above; keep in mind that you cannot fully use all functions of our website.
You can also prevent Google tracking from being active as described above by downloading and installing a browser extension (plugin), which can be found at: https://tools.google.com/dlpage/gaoptout?hl=en
Further information on Google Analytics data protection is available in Google's data protection message under "Google Analytics Cookies": https://support.google.com/analytics/answer/6004245?hl=en
Last updated: 24 January 2019